Groom is a new kind of male beauty salon. The target audience of the brand are businessmen and young people who are looking for a permanent place where they can comfortably maintain their appearance. These are men who don’t care about trends. We created a strict, male sign. It resembles the layout of the room and echoes with the name of the brand. It was important for the customer to fit the corporate style harmoniously into the interior of the salon. Therefore, we developed the idea into a style that in itself graphically resembles the interior.