Art-zavod Platforma project has breathed new life into an abandoned textile factory. Now this is a place for work, development and hangouts of the creative class of the capital. Our task was to develop a navigation system of the Art-zavod, its corporate style and brand book. The peculiarity of the project is that the same places are used for different purposes. For example, Art-zavod is used as a platform for festivals, as a co-working platform, its premises are leased out to creative enterprises and so on. We divided the functions of space into eight categories. Then we drew a logo in the form of a letter “П” for each of them. There is a pattern at the core of each logo, and they all brand different parts of the Art-zavod. The corporate style came out to be profile and functional. The customer can easily adapt it to new conditions of use, which is especially important in the creative area.