Anna Aliieva is a personal style consultant. She helps her customers to choose clothes based on their personal type and correctly form their wardrobe. We had to create a visual identity that would emphasize the competence of Anna. So we have developed a personal brand of AliAnna. Anna’s clients are people of different age, wealth and taste. Therefore, we retained stylistic neutrality and androgyny in the corporate style. The logo combines “hangers” and the first letter of the brand name. It becomes Anna’s personal seal. And the contrast of beige and white adds purity to the style and leaves it unobtrusive.