When the bottle of milk is visible from afar.
A large, simple and understandable sign on the package is the brand’s specialty. There are always a lot of products on shop shelves, so it is necessary to stand out among the competitors. Such logo is well read from afar and the client will quickly distinguish it from all the others.
The sign also works on brand recognition. People memorize pictures more quickly than names. So, it is easier for customers to memorize our product as “the one in the bottle with a heart”.
The motto “Milk gift. Gives love!” became the logical continuation of the title. It connects the logo with the idea of the brand and makes it integral. This way the brand “speaks” with customers and evokes associations with warm family traditions.