Ruchki-Nozhki works in the market of Ukraine and Kazakhstan, as it is a network of beauty salons. The ideology of the brand is to create a comfortable space where you can relax with taking care of yourself. It was important for us that every girl would perceive Ruchki-Nozhki as a neat and stylish place for beauty. Therefore, we made a bright and catchy branding. To add some softness to the brand, we chose a corporate color scheme of mint and powder colors.