A medicine that knows what hurts the baby

Understandable packaging

  Pharmaceutical market is filled with complicated Latin names that are incomprehensible to the consumer. Our packaging tells the buyer what the product is for with the help of simple language and clear images that mark out Locomotino against competitors.

Talking medicine

  We created characters with a corresponding problem for each category of medications. These characters inform that they have a runny nose, sore throat or fever.

Aesthetics of messages

  Part of the present-day communication takes place online, therefore the aesthetics of messages is evident in the packaging – the correspondence between two parents is played up in advertising posters, which emphasizes the simplicity of treatment and a caring family attitude.

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