The logo combines the Latin letter “U” and the image of a cup with hot coffee. In combination with the modern grotesque font we received a laconic and stylish logo.
The visual style of the company is built on iconography and graphic images of the company’s main advantages: a cup of coffee, a capsule, a coffee machine and a car itself as a means of delivery.
One of the main advantages of the company is the high speed and manufacturability of its service, which was reflected in its name – jet cup.
The slogan “Jet delivery of coffee” also speaks about high-speed service, because all a client needs to do is just order a coffee machine on the website.