Meat Atelier

Food and drinks

We were approached for developing a corporate identity for a meat atelier “Grant Zozulinsky”, from Moscow. The atelier offers exclusive farm meat of bulls grown on farms located in ecologically clean places, nourished with herbal and grain feed. You can not only buy fresh farm meat, but also ask to cook it there immediately.

Type of work:

Brand that reveals individuality

   Quality, professionalism and traditions have become the basis for the search for a visual metaphor. The brand (English brand, [brænd]) literally means an earmark. With its help, farmers usually marked their livestock and horses. Thus, we decided to use this idea as the concept basis.
In the sign we combined the capital letter Z of the last atelier’s name with two knives. The choice was made in favor of the Latin letter, as far as the Cyrillic Z (З) has a similarity with the number three (3). Latin Z in the modern world is read more unambiguously.

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