Brand that reveals individuality
Quality, professionalism and traditions have become the basis for the search for a visual metaphor. The brand (English brand, [brænd]) literally means an earmark. With its help, farmers usually marked their livestock and horses. Thus, we decided to use this idea as the concept basis.
In the sign we combined the capital letter Z of the last atelier’s name with two knives. The choice was made in favor of the Latin letter, as far as the Cyrillic Z (З) has a similarity with the number three (3). Latin Z in the modern world is read more unambiguously.
Lead of the project: Sergey Maksutenko
Account manager: Adelina Martynenko
Senior designer: Denis Sheremet