Ukr-Kytai Lohistyka is engaged in the delivery of goods from China to Ukraine. Their competitive advantage is the guarantee of delivery of cargo on time and in safety. For that, the company developed a complex control system at key. We created a mobile system of patterns consisting of rectangles for the brand. The figures are graphic images of containers, and their interaction reflects a regular schedule of deliveries. A special placement system helps the brand to use different patterns on different media and stay “in style”. In general, the corporate style came out to be very plastic and profile. We described the rules of its use in the brand book.